Camera rumors in 2020: what cameras are actually coming, officially and otherwise! (FUJIFILM)

We round up the most credible camera rumors and review our thoughts on what the camera makers might do next.

Fujifilm camera rumors 2020


Fujifilm had an incredibly busy year in 2019, improving and innovating across all of its product lines.

Of course, the headline-getter was the 100-megapixel Fujifilm GFX 100 – a mirrorless medium format camera that redefines medium format photography, because of its in-body image stabilization and uncropped 4K video. It’s big in every sense of the word, from its $10,000 tag to its 600MB 16-bit TIFF files!

The company remained as experimental as ever with its updated Fujifilm X-Pro3, which aims to reinvent the shooting process with a “hidden LCD” screen that attempts to form chimping a thing of the past (even though some cameras are currently suffering an overexposure issue).

And it also expanded its market-dominating instax line with the Fujifilm instax Mini LiPlay – the littlest ever instant camera that’s also a camera a transportable printer and a sound recorder else , making it among the simplest digital instant cameras around.

Fujifilm X-H2 – with 43MP sensor and 8K 12-bit?

The Fujifilm X-H1 previously held the excellence of being the flagship X-series camera. it had been the manufacturer’s first – and previously only – camera to feature in-body image stabilization, but that honor has now been extended to both the GFX 100 and X-T4, leaving Fujifilm’s professional-oriented body with a killer SKU.

While the corporate has been infamously noncommittal about the longer term of the H line, a desirable (if suspicious) new rumor could breathe new life into the merchandise a replacement 43MP Sony APS-C sensor has apparently been leaked, which is capable of 8K video with 12-bit output. We’ll reserve judgement until something more concrete materializes but, if this is often indeed the plan for the X-H2, Fujifilm might be onto a real winner.

No new GFX bodies this year


With the discharge of the mighty Fujifilm GFX 100 last year, it seems that the manufacturer are going to be allowing its medium format camera lineup to breath in 2020. When it involves lenses, though, it is a different story.

Fujifilm showed us the Fujinon GF 80mm F1.7 R WR (the fastest autofocus medium format lens ever produced, with deliberately soft and creamy bokeh) and Fujinon GF 30mm F3.5 R WR, which should keep the appetites of GF users nicely whetted.

Still, while there are not any new GFX cameras on the horizon this year, the upside is that there are currently some incredible deals on GFX kit – including an astonishing $1,000 / £1,000 off the Fujifilm GFX 50R!

The Fujifilm verdict


We don’t expect any new medium format cameras from Fujifilm this year; rather, we expect the corporate will gear its 2020 activity towards its X-mount APS-C offerings – and therefore the year is already off to an exciting start.

And in fact , while sales have began to tail off slightly, the instax line continues to try to to gangbusters business – especially on the rear of licensed products just like the Star Wars instax Mini 9. With cameras just like the Polaroid OneStep2 Stranger Things edition proving ludicrously popular, we suspect that a couple of more tie-in products could be on the cards…

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