We round up the most credible camera rumors and review our thoughts on what the camera makers might do next.
Sony camera rumors 2020
While Canon and Nikon tried to tug the rug out from under Sony by entering the full-frame mirrorless fray, Sony has fought back handily – it’s now dethroned Canon in terms of full-frame market share in Japan (even though Canon has the advantage of combined sales for both DSLR and mirrorless cameras), and it owns 50% of the worldwide image sensor market.
This year the corporate has delivered the world’s first vlogging camera made up of the ground-up to serve the requirements of content creators, the Sony ZV-1. it’s also revealed its latest flagship camera phone, the Sony Xpera 1 II.
Still, the corporate has eventually confirmed that the eagerly awaited (and endlessly rumored) Sony A7S III is on the way – and with both the Canon EOS R5 and Blackmagic Ursa Mini Pro 12K having stolen all the headlines for video-centric cameras, it’s tons of ground to form up…
Sony A7S III
After over a year of stop-start rumors, Sony itself finally confirmed that the Sony A7S III are going to be announced on at the top of July – though didn’t reveal the other details on the hotly anticipated camera.
Obviously the body has an uphill battle, with the headline-grabbing 8K contender from Canon and therefore the peerless 12K monster from Blackmagic. Can Sony reclaim its throne because the king of the video hill? we cannot need to wait long to seek out out…
Another rumor that creates some kind of sense is for Sony to supply a low-cost full-frame mirrorless model. the corporate already does do that , after a fashion, because the original first-generation Sony A7 remains available – and sometimes at a heavily discounted price, which makes it seriously tempting for anyone who fancies trying full-frame photography without making an enormous investment.
However, it’s just possible that Sony could build a budget camera from the bottom up to challenge low-cost full-frame DSLRs – to not mention the Canon EOS RP and (potentially) the Nikon Z5 head-on…
The Sony verdict
What we think: While Sony are going to be hard pressed to drop a much bigger bombshell than the A7R IV, the arrival of the Sony A7S III are going to be an enormous deal for all the videographers out there. If Sony can pull an identical rabbit out of its hat because the 61MP conjuring trick it did with the A7R IV, 2020 might be a really exciting year indeed.