This is a guest post from a reader in Japan:
I had dropped by a couple of camera stores in Japan yesterday (Yodobashi Camera and Bic Camera) to get some supplies and had some observations there that I’d like to share:
- The DSLR corner is devoid of any entry-level models – for the APS-C range only the D7500 and D500 are on display, and for the FX range the D780, D850, D6 are on display.
- Quite a bit of emphasis was put on the mirrorless corner – there were multiple bodies of each model (Z50 all the way to Z7ii), all the lenses were available for testing (including the 58mm f/0.95, and boy this lens is really heavy!).
- Current campaigns in Japan: Nikon usually runs a cashback campaign in Spring and another in Fall, and this time around the campaign is only exclusively for Z5 and the Z lenses. You can have a look at the list here. Concurrently with the Nikon campaign, Yodobashi is running its own campaign with the Z50 – offering discounts for accessories (filters/memory cards/batteries) with the purchase of any Z50 body or kit.
- An email was sent out from Nikon a few weeks back alerting us about clearance sales of older discontinued lenses, and the AF-S 16-35mm f/4G VR lens was freshly added to the list. The list of clearance sales lenses can be accessed here.
With these observations, this is my speculation:
- The Nikon Z6II and Z7II are selling pretty well, and the original Z6 and Z7 with their current reduced prices are doing fine in their own way too, so the current cashback campaign is just helping to push sales of the Z5 to lower the barrier for people to test out the Z-system.
- All the Z lenses are included in this round of cashback, which brings confidence that many new lenses are on the horizon.
- The aggressive marketing of the Z50 seems to coincide with the rumors about a new APS-C model coming out. I have no idea and have no insider information on what specs the model will be, but definitely, an entry-level model seems to be coming. The last time the Z6 and Z7 were pushed this much, a few months later the Z6II and Z7II were announced.
These are my own opinions and speculations, and not any insider information that I had gotten from Nikon employees so do take them with a pinch of salt.
This is a guest post from a reader in Japan: I had dropped by a couple of camera stores in Japan yesterday (Yodobashi Camera and Bic Camera) to get some supplies and had some observations there that I’d like to share: The DSLR corner is devoid of any entry-level models – for the APS-C range
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